It’s not just a label. It’s for guys who do their own thing. We take that raw, concrete city vibe and mix it with clean fits that have just enough edge. It’s for when you want to stand out, but you don't need to scream for attention. Look fresh without trying too hard.

Our knitwear is designed for everyday comfort and timeless style. Each piece blends premium fibers like wool with practical materials such as cotton and polyester for durability, warmth, and a consistently comfortable fit.

Whether you’re layering for the season or dressing for a clean, elevated look, our knits deliver softness, structure, and long-lasting quality.

We know buying online can be tricky, so we removed the risk. If the fit, color or vibe isn't 100% right, we offer hassle-free returns and exchanges within 14 days. Our goal is for you to feel excitement when you open the box, not doubt.

We ditched standard slim cuts for freedom and style. Our signature boxy fit provides broader shoulders and room to move, creating a modern, relaxed silhouette that looks confident and layers perfectly.